The current banking sector in Europe is a diverse mix of large traditional banks, mid-sized and small local banks as well as the new age digital-only banks. The broad customer retention strategies observed across all bank segments focus on five key aspects as depicted here.
While each of the five areas is being looked at in some measure by all three banking segments, there is a stronger emphasis on one over the other observed in each respective segment. It is therefore essential to understand the trends relative to the three banking segments.